Blog Marketing Academy Tips to Increase Your Engagement and Reach

Tips from our Blog Marketing Academy

In this digital age, there’s nothing more important than a blog. It’s the simplest way to share information about your business with people who might be interested in what you have to say.

Blogging is also a great way to attract customers, drive engagement and increase brand awareness. To that end, a blog can help you sell more products, services and even company stocks.

Let’s face it: Most businesses need all the help they can get when it comes to increasing visibility, boosting traffic and engaging potential customers on an ongoing basis. But you can’t just start a blog one day and expect things to take off from there. It takes time, effort and commitment to build readership and establish trust among potential consumers.

Luckily for you, these blog marketing academy tips will help you get started on the right foot with your blog so that you see results sooner rather than later.

Create Original Content

One of the most important steps in starting a blog is to create original content that meets the needs of your readers. When you start your blog, you want to make sure that all of the content is original and not just copied and pasted from other sites. Having original content that meets the needs of your readers will help you grow your blog and get more readers.

You don’t have to have a PhD in your subject in order to start a blog. In fact, you could just be a person who has had a few experiences that you would like to share with others. Simply sharing your knowledge, tips and opinions will help you create a blog that people want to read.

You don’t have to be an expert in your field to start a blog. All you need to do is take your passions and turn them into topics for blogs. You can write about anything from sports, your children’s activities, or even your favorite food. As long as it interests you, there will be people willing to read what you have to say.

Add Visuals to Your Blog Posts

Adding visuals to your blog posts not only helps to break up the text, but it also gives your readers something to look at while they are reading your content.

Many blogs use images to tie into the main topic of the blog post. This is a great way to provide more information for your readers about your blog post. The best images you can use are images that are relevant to your post.

You can find images almost anywhere. You can find images from stock photography websites, images from Creative Commons, images from Google images, or images from your own photos. However you find your images, make sure that they are relevant to your post.

Another helpful tip for using visuals in your blog posts is to use graphs, charts, and diagrams. When using these types of visuals, you want to make sure that your readers can understand them. You don’t want to confuse your readers; you just want to help them to better understand your post.

Make Your Blog Mobile Friendly

Mobile devices have become incredibly popular in recent years, and people are now reading blogs on their phones more often than on their computers. In fact, some estimates show that mobile traffic has surpassed desktop traffic in many industries, including the B2B sector. That’s why it’s critical that you make your blog mobile-friendly.

There are many platforms available, such as Medium and Squarespace, that allow you to create a blog that’s compatible with multiple devices. If you’d rather host your blog on your own website, you can also use plug-ins like Wix or Weebly to create a mobile-friendly design.

Another solution is to hire a content creation company that specializes in creating blogs for businesses. While hiring someone else to create your content for you might sound like a cop-out, it’s actually a very smart move. After all, most businesses have more than enough on their plates without having to worry about creating a blog from scratch.

Define Your Blogging Goals

While you’re busy creating content and making your blog mobile-friendly, it’s important to define your blogging goals. A wide variety of goals can be achieved through blogging, including growing your audience, increasing your revenue and increasing your brand awareness.

When you know what your goals are, it makes it much easier to figure out what your blog should look like. It also makes it easier to come up with blog post ideas and topics that align with your goals. You don’t necessarily have to have a single goal for your blog. You can have as many goals as you want, as long as they’re attainable.

Guest Blogging

Guest blogging is an excellent way to expand your reach and build your brand. By writing original content for other blogs in your industry, you can increase the traffic to your own blog, establish yourself as an authority in your field and even get backlinks to your website.

Guest blogging is also a great way to get in touch with other bloggers in your industry and start building relationships with them. This can be an excellent way to network and establish yourself as a leader in your niche.

Although guest blogging is a great way to expand your reach and build your brand, there is one thing you need to keep in mind: Never spam other blogs. If you don’t actually add value to the blog by adding original content, your link won’t be accepted and you’ll hurt your brand in the process.


Blogging is a great way to build your brand, drive traffic to your website and increase revenue. However, it can be challenging to get started and stay consistent with your blogging. By following these tips from our blog marketing academy, you can make sure that your blog is successful and beneficial to your brand.