Creating a YouTube channel is easy, but knowing how to flood your channel with loyal subscribers is a whole other story! In this YouTube Marketing for Beginners article you'll find out the essential steps to launching a channel that drives in traffic from the very first day!
Why Monetization Shouldn't Be Your Main Focus
You're probably aware of the fact that you can make a significant amount of money just from YouTube, but that shouldn't be the sole reason for creating a channel. If you do end up earning money from it, great! But first you need to build your audience.
Make sure that your videos focus on quality, not just quantity. Yes, you'll probably get more subscribers by uploading a lot of videos, but be selective about the videos that you create, since you want to make sure that people keep coming back and go out of their way to share your content.
And never, ever spend money in order to get fake views or bogus subscriptions. There are plenty of accounts out there trying to sell you these shady offers. Avoid them at all costs.
Not only is it highly unethical, but it'll actually cause your numbers to go way down and potentially, put your account at risk.
That's because YouTube focuses on watch time metrics, not by subscribers and views. So don't let the fact that you have to have so many subscribers and views in order to monetize your video let you buy into this scam.
Every time you create a video, make sure that it's going to engage your audience. Will they want to comment, click the like button and subscribe to your channel? Will they want to share your video with your friends and family?
Make sure you create a variety of marketing videos, too. Be sure to cover every aspect of your business. This will give your viewers a better sense of what your business is about, plus encourage them to buy your products.
If you do reach a point where you can monetize your videos, wonderful! But always focus on quality, not quantity. Don't let that monetization mark convince you to put out more videos with less quality, all because you want a big paycheck from YouTube.
There are millions of videos for people to choose from on YouTube. Make your channel authentic, and create content that really makes them remember your brand.
Make Your YouTube Channel Your Primary Focus
If you have the time, then consider making your YouTube channel your main focus. At least in the very beginning, when you're putting everything together and trying to understand how YouTube works.
Set a schedule for yourself using everything we've covered, both in this article and our Special Report about YouTube Marketing for Beginners, and watch your channel grow. If you really want to put the pedal to the metal, then commit to doing this for 40 hours a week and see what happens!
Learn from your mistakes and edit videos as necessary. Share your content across several different platforms, and find new ones to share to as well.
YouTube even gives a list of options when you go to share a video. So take this time to create accounts just for those platforms, and see what they're about. You may find a great community that's just perfect for your YouTube channel.
If you're running a large company, then see if you can have one of your employees commit to doing this full-time. If it's just you running your company and your time is short, then break it up into segments.
In order to succeed at YouTube marketing, you really need to be committed. So in the beginning it may seem like a lot, but try and make this your main focus until you get the hang of it.
Eventually you'll get to a point where uploading will become second nature. You'll remember everything you're supposed to do, and can upload and share in no time!
Write down different tasks to do each day of the week. For example, spend Mondays looking at your competitors' accounts and see what they're doing that's so successful. Then on Tuesdays, go through the comment sections of your own videos and see how people are reacting to your content.
Once you get the hang of YouTube, these are both practices that you should continue to do in order to stay on top of your game.
With so many YouTube accounts out there, it's important to stay knowledgeable about YouTube marketing in order to stand out, and making this your main priority right now will help you do just that!
Why You Should Create Playlists
A great way to keep viewers engaged is by creating playlists, which are videos that continuously play after each other. It's easy to set these up, too. Simply click on your video and choose ‘Add to playlist.'
From there, it'll give you the option to choose from a playlist that you've already created or choose to create a new one.
For example, if your brand does a lot of how-to videos, then you might want to create a playlist just for this category. You can break it down further by creating playlists for different how-to's, too.
Or if your brand is into listicles, then create a playlist just for these types of listicles. And again, feel free to create different listicles playlists.
For example, a makeup company might create a playlist featuring listicles about their lipsticks, mascaras, foundations, etc. and then another one for different makeup looks.
When people click on a playlist, they know that another video will immediately begin playing after the first one ends. This is what viewers want. They don't want to have to keep clicking on your videos. They would much rather relax and absorb the content that you're creating.
It's also a great way to encourage people to subscribe to your channel, since if they like what's in the playlist they'll probably want to keep coming back to your channel. Whenever you create a marketing video, ask yourself what playlist it should be placed in.
And it's a good idea to mention your playlists within your channel description, too. Suggest one or two for new subscribers, so they can get a good idea of what your channel is about!
Just remember that playlists allow the
to stay engaged, since they're likely to take their hands off of their device and just watch, meaning they're less likely to click on thumbnails for another YouTube account.
Why You Should Use Arrows And Circles Within Your Videos
If you've ever watched a YouTube video, then you probably already know what we're talking about.
In order to keep viewers engaged and alert throughout your videos, then you'll want to incorporate graphics throughout. Just having someone stare at the camera and talk isn't always that engaging, regardless of what they're talking about.
People like to see things change throughout the video, such as when a shape pops up on the screen and tells them to look somewhere else.
The most popular shapes that appear in videos are arrows and circles, since they tell the viewer exactly where to zoom in on the screen. They're pretty self-explanatory.
Whenever there's something in your video that you want to highlight, just use an arrow in a video-editing tool to draw attention to the viewer. And you can choose to zoom in if necessary. Whatever it takes to tell the viewers where to look.
Circles also work well.
For example, if you're talking about a specific feature of one of your products, use the zoom-in option and insert a circle within your video-editing software. Make sure that the circle is around exactly where you want the focus to be.
Viewers respond well-and actually expect-these types of shapes to pop up throughout your video. It's common among all types of YouTube videos, too. Take some time to look at how other channels use these shapes.
The most important thing is to keep them engaged, and prevent them from leaving your video before it's over.
Take some time to see what other shapes your video-editing software offers, too. Maybe there's something that will make your content stand out from your competitors! Just remember to make your content interesting so they'll come back.
Why You Should Create A Brand Logo
In order to really stand out as a brand, especially among your competitors, you put have a logo. Studies have proven that over time, people remember logos and immediately associate them with that brand.
Once you have a logo, make sure you include it in all of your videos and across your channel. And. Make sure that it's the same across all of your social media platforms.
You can take it a step further and war an item of clothing with your logo in videos, such as a shirt or a baseball hat. Or just wear something that contain the colors of your brand logo.
You should also look into using your brand logo to watermark your videos, meaning nobody is able to steal it and use it for their own personal gain. A graphics designer should be able to help you with this task.
Once you create a brand logo, look into having it put on physical products that will be featured within your video. For example, something as simple as pens that you can casually hold.
Every time a customer sees your brand logo, they will start to associate it with your business and products.
Consider doing some type of giveaway that features products with your brand logo on it, too. There are plenty of YouTube accounts who offer free giveaways to subscribers, so take some time and research how you can do this too.
Just remember that the more a customer sees your brand logo, the more they'll associate it with your company.
And consider creating a welcome video that you can post to your page that features your brand logo, both at the beginning and very end of the video. It's a great way to introduce customers to your company!
Why You Should Promote Off Of YouTube
Even though people must have a YouTube account in order to subscribe to your channel, you really need to promote all across the internet.
If you don't know where to start, Y YouTube has you covered.
When you click on “share” button on one of your videos, a series of sites pop up. The most popular ones are Facebook and Twitter.
Take the time to create accounts on the sites suggested, making sure you fill out your brand information and posting your logo, and then share every time you upload a video.
The bigger you cast your net, the more views and subscribers you'll receive!
Some of these sites might be ones that you haven't heard of, such as Disqus, but if YouTube is suggesting that you share to it, then chances are good that a lot of people visit that site.
It might seem tedious to take the time and sign up for these accounts, but it'll be well worth it in the end. You may find subscribers on sites like Pinterest and Twitter who never would have found you, simply because they came across one of your videos that you shared!
If the sites allow you to play with colors to create your profile, then try and stick to colors that represent your brand and match your brand logo.
And take some time to look through these sites, see if there are groups you can join that benefit your company, and see if it makes your YouTube audience grow.
How You Can Increase Subscribers
A great way to get more subscribers is by promoting your other videos in your end screen. The end screen is the very last part of your video that's been uploaded to YouTube, and you can find out more about it in your YouTube Studio.
You have the option to add verbiage, and this is where you'll want to mention where and how viewers can see one of your other videos. Simply type it into the end screen and then include the link to the video within the description.
Try to just promote one video at the end of each video, since trying to promote too many on one video can feel overwhelming to the viewer.
This encourages viewers to stick around on your channel and see what else you have to offer.
This is especially good in case they really liked one video but maybe not enough to hit that subscribe button, but the one you're promoting is just their cup of tea. Or if they did like that first video and just want to see more of your content!
Another common but effective way to gain subscribers is to just ask. It seems a bit forward and may have you second guessing yourself, but people on YouTube do it all the time.
Take a look at one of your favorite YouTube channels, then go to a video. Chances are good that at some point within the video, either in the beginning or at the end, they ask the viewers to comment, hit the like button and subscribe to your channel.
As long as you're polite about it, people usually respond well to this request. And of course, you'll also want to ask your viewers to share!
Conclusion
Continuously look for ways to share your content, engage your viewers, and try to attract more viewers, and your channel will surely grow!
I hope you've enjoyed this article about YouTube Marketing for Beginners, and wish you the very best with your new channel!
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